2013 IAEM Bulletin Advertising Policy

Download the 2013 IAEM Bulletin Advertising Guidelines

IAEM, which has more than 5,000 members worldwide, is a non-profit educational organization dedicated to promoting the “Principles of Emergency Management” and representing those professionals whose goals are saving lives and protecting property and the environment during emergencies and disasters. IAEM provides access to the largest network of emergency management experts who can provide advice and assistance; the Certified Emergency Manager® Program; the IAEM Scholarship Program for emergency management students; a comprehensive monthly newsletter; and more.

 
Editorial Profile
The IAEM Bulletin, the official monthly newsletter of the International Association of Emergency Managers, publishes articles from the emergency management community, which interest and impact the profession. The IAEM Bulletin offers a forum for insights and perspectives on emergency management and reports on emergency management in practice. It also serves as the voice of IAEM and a source of information on association activities.

Readership
The IAEM Bulletin is distributed monthly to more than 5,000 IAEM members, plus others with government and legislative roles in emergency management. It gets frequent distribution at national, regional and state emergency management conferences. The specialists who read the IAEM Bulletin frequently play a key role in selecting, purchasing and using emergency equipment, supplies, products and services.

Circulation
Circulation is around 3,500 print copies mailed to U.S. members, while the expanded edition is made available online to all 5,000+ IAEM members worldwide. The online editions of the IAEM Bulletin, which contain all advertising, remain posted in members only indefinitely; we have online editions back to 1999.

Advertising Policy
IAEM is committed to maintaining an advertising-to-editorial ratio of no more than 20%. Space reservations will be honored on a first-come, first-served basis upon receipt of insertion order. IAEM reserves the right to reject any advertising. The advertiser agrees to assume liability for all content of advertisements and also assume responsibility for any claims against IAEM. IAEM's liability for any error will not exceed the charge for the ad in question. A complimentary copy of the publication is sent to each advertiser.

Insertion and Closing Dates
The IAEM Bulletin is published monthly, 12 times a year. Issues range from 16 to 24 pages, and are mailed at bulk rates. Readers generally receive the publication by mid-month.

Closing for insertion: 1st of preceding month. Note: You must complete/sign an insertion form.
Closing for material: 10th of preceding month.
Payments due: 30 days from invoice.
Cancellations: Accepted up to 10th of preceding month.

Billing and Payments

• Payment in advance is required for first-time advertisers who are not IAEM Affiliate Members or who do not have a previous payment history with IAEM or EMEX.
• For all other advertisers, billing and payments are handled at the beginning of each quarter at IAEM Headquarters.
• Payments: If you have a question about your invoice or payment, or wish to pay by credit card, please contact Sharon Kelly, IAEM Membership Director, at 703-538-1795, info@iaem.com.

Preferred Materials/Disposition of Display Ads

• We prefer ads in electronic form, e-mailed in TIF or JPG format for PC (at least 300 dpi).
• Print quality PDF may be acceptable. Please include any special fonts you have used. 
• Other formats may be acceptable; please query, especially if you are purchasing space for a two-color ad.
• Ad materials should be e-mailed to thompson@iaem.com.

Display Ads

The IAEM Bulletin accepts display ads in varying sizes with discounts provided for IAEM members and for multiple placements. See below for rates and details.

Classified Ads

• The IAEM Bulletin accepts classified advertisements. 50 words or less: $100. Over 50 words will be charged at $1.25 per word.
• For classified advertisements, email your text to Bulletin Editor Karen Thompson at thompson@iaem.com.
• There will be an additional charge if you wish your logo to be included with your classified advertisement, depending on the size you wish your logo to appear. Logos should be provided electronically via e-mail in high resolution TIF or JPG format (at least 300 dpi).

Rental of IAEM Mailing List

• IAEM Affiliate Members can rent the IAEM mailing list for a one-time use ($750 members; $1,500 nonmembers).
• IAEM offers a 10% discount off these prices for IAEM Bulletin advertisers, regardless of their membership status.
• To rent the IAEM mailing list, contact IAEM Membership Director Sharon Kelly, info@iaem.com or 703- 538-1795.

Display Advertising Rates (subject to change without notice)

* Note: To receive the discount, multiple issue advertisements must be placed at one time.

Color Rate Premium
The rates above apply to 1-color ads. There is a color rate premium of $75 on each ad for 2-color ads (standard black and PMS 542 Blue only).

Premium Position
If you wish your ad (1/2-page only) placed on the back page above the mailing address, there is a premium position charge of $100 on each ad.

Other Charges
Production costs will be charged to advertisers for non-camera-ready ads, at the rate of $90/hour.

 
Photos requiring preparation of half-tones will be charged at $25 each.

Display Advertising Mechanical Requirements

IAEM Bulletin Advertising Insertion Form
If you would like to place advertising in The IAEM Bulletin, please fill out the order form in the IAEM Bulletin 2011 Advertising Guidelines and FAX it to 828-692-4555, attention: Karen Thompson, IAEM Bulletin Editor.

Karen Thompson, IAEM Bulletin Editor
Phone: 703-499-0441 ~ Fax: 828-692-4555
E-Mail: thompson@iaem.com

Dec. 1, 2013